Abstract
This case study explores the significance of intellectual property in today's business environment by examining successful legal actions taken by Faber-Castell Australia to defend its best-selling product, the Connector Pen, from explicit copies. Faber-Castell AG is a multinational enterprise specializing in writing and art materials with its head office in Germany. Faber-Castell is a competency based business specializing in writing and art materials. The Connector Pen is essentially a children's color marker. What is particularly unique about this product is its untraditional cap design which consists of the cap with a partial cylinder attached. The original intention of this feature was safety -- not only is the cap extremely difficult to swallow due to its rather bulky size, but if it is swallowed and becomes lodged in a child's throat, the cylindrical attachment allows air to pass so the child will not choke.
| Original language | English |
|---|---|
| Pages (from-to) | 182-187 |
| Number of pages | 6 |
| Journal | Australasian Marketing Journal |
| Volume | 17 |
| Issue number | 3 |
| Publication status | Published - 2009 |
Keywords
- Faber-Castell (Firm)
- intellectual property