Abstract
Within the context of this case study we have focused on one segment, recent African migrant communities, to identify whether they are motivated to donate based on the same psychological and social cognitive factors as have been reported in the literature (Masser et al., 2008). This group is important because it is one of the fastest-growing migrant groups in Australia (Hugo, 2009), and has a higher prevalence of particular unique blood groups that make finding compatible blood with the general (and mostly Caucasian) Australian blood donor population difficult.
Original language | English |
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Title of host publication | Social Marketing and Behaviour Change: Models, Theory and Applications |
Editors | Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen |
Place of Publication | U.K. |
Publisher | Edward Elgar |
Pages | 29-36 |
Number of pages | 8 |
ISBN (Print) | 9781782548140 |
Publication status | Published - 2014 |
Keywords
- Africans
- Australia
- blood donors
- immigrants