Case study: using the theory of planned behaviour to assess blood donation intentions amongst African migrants in Australia

Ahmed Shahriar Ferdous, Michael Jay Polonsky, Zoe McQuilten, Andre M. N. Renzaho

    Research output: Chapter in Book / Conference PaperChapter

    Abstract

    Within the context of this case study we have focused on one segment, recent African migrant communities, to identify whether they are motivated to donate based on the same psychological and social cognitive factors as have been reported in the literature (Masser et al., 2008). This group is important because it is one of the fastest-growing migrant groups in Australia (Hugo, 2009), and has a higher prevalence of particular unique blood groups that make finding compatible blood with the general (and mostly Caucasian) Australian blood donor population difficult.
    Original languageEnglish
    Title of host publicationSocial Marketing and Behaviour Change: Models, Theory and Applications
    EditorsLinda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    Place of PublicationU.K.
    PublisherEdward Elgar
    Pages29-36
    Number of pages8
    ISBN (Print)9781782548140
    Publication statusPublished - 2014

    Keywords

    • Africans
    • Australia
    • blood donors
    • immigrants

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