Causes of consumer complaint behaviour in Saudi Arabia : a proposed framework

Saeed Badghish, Richard Fletcher, John Stanton

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    ![CDATA[This paper proposes a framework incorporating key contextual and determining variables that can be used to explain retail consumer complaint behaviour (CCB) in Saudi Arabia. The paper argues the need for a contextual approach to the study of CCB, given the current state of research findings. The approach primarily focuses on the role of intra-country cultural and status differences that are likely to generate differences as to when consumers complain and how they complain.]]
    Original languageEnglish
    Title of host publicationDoing More with Less: Proceedings of the 2010 Australia and New Zealand Marketing Academy Conference (ANZMAC 2010), Christchurch, New Zealand, 29 November - 1 December 2010
    PublisherUniversity of Canterbury
    Number of pages9
    ISBN (Print)9780473178208
    Publication statusPublished - 2010
    EventAustralian & New Zealand Marketing Academy. Conference -
    Duration: 3 Dec 2012 → …

    Conference

    ConferenceAustralian & New Zealand Marketing Academy. Conference
    Period3/12/12 → …

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