Abstract
![CDATA[This paper proposes a framework incorporating key contextual and determining variables that can be used to explain retail consumer complaint behaviour (CCB) in Saudi Arabia. The paper argues the need for a contextual approach to the study of CCB, given the current state of research findings. The approach primarily focuses on the role of intra-country cultural and status differences that are likely to generate differences as to when consumers complain and how they complain.]]
Original language | English |
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Title of host publication | Doing More with Less: Proceedings of the 2010 Australia and New Zealand Marketing Academy Conference (ANZMAC 2010), Christchurch, New Zealand, 29 November - 1 December 2010 |
Publisher | University of Canterbury |
Number of pages | 9 |
ISBN (Print) | 9780473178208 |
Publication status | Published - 2010 |
Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
Conference | Australian & New Zealand Marketing Academy. Conference |
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Period | 3/12/12 → … |