Changing individual debt behaviour: from downstream to midstream social marketing approach

Hossain Mohammed; Tendai Chikweche; Jukrof Junaid

Changing individual debt behaviour: from downstream to midstream social marketing approach

Hossain Mohammed
, Tendai Chikweche
, Jukrof Junaid

School of Business

International Institute of Business and Information Technology

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

19 Downloads (Pure)

Abstract

Households in Bangladesh are under substantial debt obligations due to unplanned borrowings from NGOs to fund their agricultural activities, which also impacts their food security and livelihood (Mohammed et al., 2024; Mohammed, 2024) stated that. Females are among the most vulnerable groups exposed to high levels of indebtedness (Mia et al., 2019; Banerjee and Jackson, 2016; Karim, 2011; Chen and Rutherford, 2013; Zephyr, 2004; Van Bastelaer, 1999; Galbraith et al., 2017; Paprocki, 2016). An emerging challenge has been the social problem of changing the behaviour of these consumers regarding their reliability on debts. Social marketing has the potential to contribute to the mitigation of this problem through the integration of downstream and mid-stream social marketing practices.

Original language	English
Title of host publication	2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra
Editors	Marjan Aslan, Rebekah Russell-Bennett
Place of Publication	Bruce, A.C.T.
Publisher	University of Canberra
Pages	113-116
Number of pages	4
ISBN (Print)	9781740886017
Publication status	Published - 2025
Event	International Social Marketing Conference - Canbera Business School, Canbera, Australia Duration: 14 May 2025 → 15 May 2025 https://aasm.org.au/events/ismc-2025/

Conference

Conference	International Social Marketing Conference
Country/Territory	Australia
City	Canbera
Period	14/05/25 → 15/05/25
Internet address	https://aasm.org.au/events/ismc-2025/

Access to Document

Full textFinal published version, 133 KBLicence: CC BY-NC-ND

Cite this

Mohammed, H., Chikweche, T., & Junaid, J. (2025). Changing individual debt behaviour: from downstream to midstream social marketing approach. In M. Aslan, & R. Russell-Bennett (Eds.), 2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra (pp. 113-116). University of Canberra.

Mohammed, Hossain ; Chikweche, Tendai ; Junaid, Jukrof. / Changing individual debt behaviour: from downstream to midstream social marketing approach. 2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra. editor / Marjan Aslan ; Rebekah Russell-Bennett. Bruce, A.C.T. : University of Canberra, 2025. pp. 113-116

@inproceedings{f0a1b1729de841f8baa73fd95d1d367b,

title = "Changing individual debt behaviour: from downstream to midstream social marketing approach",

abstract = "Households in Bangladesh are under substantial debt obligations due to unplanned borrowings from NGOs to fund their agricultural activities, which also impacts their food security and livelihood (Mohammed et al., 2024; Mohammed, 2024) stated that. Females are among the most vulnerable groups exposed to high levels of indebtedness (Mia et al., 2019; Banerjee and Jackson, 2016; Karim, 2011; Chen and Rutherford, 2013; Zephyr, 2004; Van Bastelaer, 1999; Galbraith et al., 2017; Paprocki, 2016). An emerging challenge has been the social problem of changing the behaviour of these consumers regarding their reliability on debts. Social marketing has the potential to contribute to the mitigation of this problem through the integration of downstream and mid-stream social marketing practices.",

author = "Hossain Mohammed and Tendai Chikweche and Jukrof Junaid",

year = "2025",

language = "English",

isbn = "9781740886017",

pages = "113--116",

editor = "Marjan Aslan and Rebekah Russell-Bennett",

booktitle = "2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra",

publisher = "University of Canberra",

note = "International Social Marketing Conference ; Conference date: 14-05-2025 Through 15-05-2025",

url = "https://aasm.org.au/events/ismc-2025/",

}

Mohammed, H, Chikweche, T & Junaid, J 2025, Changing individual debt behaviour: from downstream to midstream social marketing approach. in M Aslan & R Russell-Bennett (eds), 2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra. University of Canberra, Bruce, A.C.T., pp. 113-116, International Social Marketing Conference, Canbera, Australian Capital Territory, Australia, 14/05/25.

Changing individual debt behaviour: from downstream to midstream social marketing approach. / Mohammed, Hossain; Chikweche, Tendai; Junaid, Jukrof.
2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra. ed. / Marjan Aslan; Rebekah Russell-Bennett. Bruce, A.C.T.: University of Canberra, 2025. p. 113-116.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Changing individual debt behaviour: from downstream to midstream social marketing approach

AU - Mohammed, Hossain

AU - Chikweche, Tendai

AU - Junaid, Jukrof

PY - 2025

Y1 - 2025

N2 - Households in Bangladesh are under substantial debt obligations due to unplanned borrowings from NGOs to fund their agricultural activities, which also impacts their food security and livelihood (Mohammed et al., 2024; Mohammed, 2024) stated that. Females are among the most vulnerable groups exposed to high levels of indebtedness (Mia et al., 2019; Banerjee and Jackson, 2016; Karim, 2011; Chen and Rutherford, 2013; Zephyr, 2004; Van Bastelaer, 1999; Galbraith et al., 2017; Paprocki, 2016). An emerging challenge has been the social problem of changing the behaviour of these consumers regarding their reliability on debts. Social marketing has the potential to contribute to the mitigation of this problem through the integration of downstream and mid-stream social marketing practices.

AB - Households in Bangladesh are under substantial debt obligations due to unplanned borrowings from NGOs to fund their agricultural activities, which also impacts their food security and livelihood (Mohammed et al., 2024; Mohammed, 2024) stated that. Females are among the most vulnerable groups exposed to high levels of indebtedness (Mia et al., 2019; Banerjee and Jackson, 2016; Karim, 2011; Chen and Rutherford, 2013; Zephyr, 2004; Van Bastelaer, 1999; Galbraith et al., 2017; Paprocki, 2016). An emerging challenge has been the social problem of changing the behaviour of these consumers regarding their reliability on debts. Social marketing has the potential to contribute to the mitigation of this problem through the integration of downstream and mid-stream social marketing practices.

UR - https://aasm.org.au/wp-content/uploads/2025/05/ISM-conference-program-and-book-of-abstracts-Final-WITH-award-winners-12-May-2025.pdf

M3 - Conference Paper

SN - 9781740886017

SP - 113

EP - 116

BT - 2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra

A2 - Aslan, Marjan

A2 - Russell-Bennett, Rebekah

PB - University of Canberra

CY - Bruce, A.C.T.

T2 - International Social Marketing Conference

Y2 - 14 May 2025 through 15 May 2025

ER -

Mohammed H, Chikweche T, Junaid J. Changing individual debt behaviour: from downstream to midstream social marketing approach. In Aslan M, Russell-Bennett R, editors, 2025 ISM Conference: Social Marketing in the Age of Disruption, Conference Proceedings, 13-15 May 2025, Canberra Business School, University of Canberra. Bruce, A.C.T.: University of Canberra. 2025. p. 113-116

Changing individual debt behaviour: from downstream to midstream social marketing approach

Abstract

Conference

Access to Document

Other files and links

Fingerprint

Cite this