Comparative analysis: recommendation techniques in e-commerce

Waleed Ibrahim, Binaya Subedi, Sabreena Zoha, Abdussalam Ali, Emran Salahuddin

Research output: Chapter in Book / Conference PaperChapterpeer-review

Abstract

Recommendation systems have become more vital in addressing the current state of information overload in e-commerce. It assists in filtering data according to customer's personal interests. This research did comparative analysis on 30 papers that developed recommendation systems, and the techniques they utilized to generate customised and personalised data according to the customer needs. Then it proposed a new model considering the shortcoming of the analysed systems. It incorporates the nature of the data whether implicit and explicit, Recommendations techniques, and view of the data to provide recommendations that can assist e-commerce businesses to provide the products and services that better suits the customers' customized and personalised preferences from enormous amount of collected data.
Original languageEnglish
Title of host publicationProceedings of the 2023 International Conference on Advances in Computing Research (ACR’23)
EditorsKevin Daimi, Abeer Al Sadoon
Place of PublicationSwitzerland
PublisherSpringer
Pages96-107
Number of pages12
ISBN (Electronic)9783031337437
ISBN (Print)9783031337420
DOIs
Publication statusPublished - 2023
EventInternational Conference on Advances in Computing Research - Orlando, United States
Duration: 8 May 202310 May 2023
Conference number: 1st

Publication series

NameLecture Notes in Networks and Systems
Volume700 LNNS
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference on Advances in Computing Research
Country/TerritoryUnited States
CityOrlando
Period8/05/2310/05/23

Keywords

  • Collaborative filtering
  • Data sources
  • E-Commerce
  • Personalization
  • Recommendation system

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