Abstract
![CDATA[Trust has generally been presented in the literature as a phenomenon derived through cognitive and affective processes, and developing within specific, defined stages of a collaborative relationship. This process perspective has been enhanced through viewing relationships as interactions and exhibiting downwards competence trust spirals and trust-building loops. Service Dominant Logic positions value creation as central to ongoing interactivity between customers (individual buyers or client organisations) and providers. Framing trust within this interactivity, we offer a complexity explanation of trust as a self-organising, adaptive phenomenon, self-organising as a consequence of each interaction, and adapting in response to trust experiences and knowledge external to the relationship.]]
| Original language | English |
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| Title of host publication | Management Research Revisited: Prospects for Theory and Practice: BAM 2012, 26th British Academy of Management Conference Proceedings, 11-13 September 2012, Cardiff Business School, UK |
| Publisher | British Academy of Management |
| Number of pages | 23 |
| ISBN (Print) | 9780954960858 |
| Publication status | Published - 2012 |
| Event | British Academy of Management. Conference - Duration: 10 Sept 2013 → … |
Conference
| Conference | British Academy of Management. Conference |
|---|---|
| Period | 10/09/13 → … |
Keywords
- trust
- service-dominant logic
- relationships
- customers
- service industries