Abstract
Whilst most young people are doing well, a concerning number are vulnerable to or directly affected by ill mental health (Lawrence et al., 2015). The experience of mental illness can have long lasting impacts including social disconnection and poorer life outcomes (AIHW, 2015). Alongside strategies in early intervention and prevention (Australian Government Department of Health, 2015) is the need to promote good mental health and wellbeing by targeting protective factors such as social connectedness and help-seeking. Social marketing, especially using digital media, holds enormous potential for engaging young people, leveraging community and social connectedness and nudging behaviour in positive ways Online campaigns developed with young people that utilise existing peer networks and game-based strategies may nudge help-seeking practises to become a proactive behaviour for well-being. This project leverages these opportunities through a collaboration between the University of South Australia, Western Sydney University, Queensland University of Technology, Zuni and the Young & Well CRC.
| Original language | English |
|---|---|
| Place of Publication | Abbotsford, Vic. |
| Publisher | Young and Well Cooperative Research Centre |
| Commissioning body | Sydney City Council |
| Number of pages | 62 |
| ISBN (Print) | 9780994568878 |
| Publication status | Published - 2016 |
Bibliographical note
This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Young and Well CRC. Requests and enquiries concerning reproduction and rights should be addressed to the Chief Executive Officer, Young and Well CRC, 17/ 71 Victoria Crescent, Abbotsford VIC 3067, Australia.Keywords
- Australia
- mental health
- social marketing
- social media
- well-being
- youth