Abstract
The chapter begins with a review of the advancement in theoretical ideas and models of consumer behaviour and its application to a service such as tourism. The chapter then specifically examines rural tourism in the context of developing economies followed by a discussion of related rural products. Explicit examples focus primarily on developing nations located in the Asia Pacific region. These nations, among others, are dependents on tourism as a strategic sector in the development of their rural economies as well as for growth in gross domestic product (GDP). The overall aim of this chapter is then addressed to enable the learner to profile consumers of rural tourism and related products in developing economies. Factors discussed, that may affect the consumer's choice of rural tourism in developing economies, include the impact of social class.
| Original language | English |
|---|---|
| Title of host publication | Rural Tourism and Enterprise: Management, Marketing and Sustainablility |
| Editors | Ade Oriade, Peter Robinson |
| Place of Publication | U.K. |
| Publisher | CABI |
| Pages | 113-132 |
| Number of pages | 20 |
| ISBN (Electronic) | 9781780647524 |
| ISBN (Print) | 9781780647494 |
| Publication status | Published - 2017 |
Keywords
- rural tourism
- consumers
- developing countries
