Abstract
![CDATA[There are several competing and sometimes overlapping ways of understanding audiences. Publics, markets, communities, and fans are the main terms used to describe people when they are "being an audience." This chapter will explore these audiences conceptually, using a variety of empirical examples.]]
| Original language | English |
|---|---|
| Title of host publication | The Sage Handbook of Media Studies, |
| Editors | John Downing |
| Place of Publication | U.S.A |
| Publisher | Sage |
| Pages | 227 - 249 |
| Number of pages | 23 |
| ISBN (Print) | 0761921699 |
| Publication status | Published - 2004 |