Contradictory populism online : nationalist and globalist discourses of the Serbian Radical Party’s websites

Populist or radical far right parties have been an integral part of politics in postsocialist Eastern European countries such as Serbia. This paper presents a detailed analysis of the ideologies and discourses of the Serbian Radical Party (Srpska Radikalna Stranka) (SRS) as communicated through its online presence. Close analysis of online content reveals a contradictory populist rhetoric that simultaneously rejects globalisation and the West while embracing alternative globalist ideologies. The paper analyses core political ideas of the SRS to reveal that although nativist and nationalist discourses remain key tactics in far right populist ideology, the SRS has also expanded its concepts of political collectivity and adapted to changing geopolitics. As such, the paper opens up new ways of understanding far right populist rhetoric in an era of globalised modernity.