Abstract
This paper examines managerial perceptions of corporate environmentalism ââ"šÂ¬Ã¢â‚¬Â the process by which firms integrate environmental concerns into their decision making. Based on a review of the literature, the paper defines the concept of corporate environmentalism. Two themes of corporate environmentalism are discussed ââ"šÂ¬Ã¢â‚¬Â corporate environmental orientation and environmental strategy focus. Scales to measure these themes are then developed and their psychometric properties tested in a mail survey of managers in 311 firms.
Original language | English |
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Number of pages | 15 |
Journal | Journal of Business Research |
Publication status | Published - 2002 |
Keywords
- construct
- corporate environmentalism
- measurement