Corporate sponsorship activities and the information sources of employees

A. Khan; John Stanton

Corporate sponsorship activities and the information sources of employees

A. Khan, John Stanton

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

![CDATA[The benefits of corporate sponsorship to a sponsor often flow from recognition and approval of audiences targeted through sponsorship-linked marketing activity. A neglected audience consists of employees of the sponsoring organisation. This paper examines the information sources through which employees become aware of the employer’s sponsorship activities and assesses whether these sources fifer between employees of different size firms. There are significant differences in internal and external sources used suggesting that different approaches to communicating sponsorship activities to employees may be required.]]

Original language	English
Title of host publication	Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia
Publisher	Edith Cowan University
Number of pages	8
ISBN (Print)	9780646563305
Publication status	Published - 2011
Event	Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → …

Conference

Conference	Australian & New Zealand Marketing Academy. Conference
Period	3/12/12 → …

Cite this

@inproceedings{5131b95422e548a2a36b75f8ef62e1a8,

title = "Corporate sponsorship activities and the information sources of employees",

abstract = "![CDATA[The benefits of corporate sponsorship to a sponsor often flow from recognition and approval of audiences targeted through sponsorship-linked marketing activity. A neglected audience consists of employees of the sponsoring organisation. This paper examines the information sources through which employees become aware of the employer{\textquoteright}s sponsorship activities and assesses whether these sources fifer between employees of different size firms. There are significant differences in internal and external sources used suggesting that different approaches to communicating sponsorship activities to employees may be required.]]",

author = "A. Khan and John Stanton",

year = "2011",

language = "English",

isbn = "9780646563305",

booktitle = "Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia",

publisher = "Edith Cowan University",

note = "Australian & New Zealand Marketing Academy. Conference ; Conference date: 03-12-2012",

}

Khan, A & Stanton, J 2011, Corporate sponsorship activities and the information sources of employees. in Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, Australian & New Zealand Marketing Academy. Conference, 3/12/12.

Corporate sponsorship activities and the information sources of employees. / Khan, A.; Stanton, John.
Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, 2011.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Corporate sponsorship activities and the information sources of employees

AU - Khan, A.

AU - Stanton, John

PY - 2011

Y1 - 2011

N2 - ![CDATA[The benefits of corporate sponsorship to a sponsor often flow from recognition and approval of audiences targeted through sponsorship-linked marketing activity. A neglected audience consists of employees of the sponsoring organisation. This paper examines the information sources through which employees become aware of the employer’s sponsorship activities and assesses whether these sources fifer between employees of different size firms. There are significant differences in internal and external sources used suggesting that different approaches to communicating sponsorship activities to employees may be required.]]

AB - ![CDATA[The benefits of corporate sponsorship to a sponsor often flow from recognition and approval of audiences targeted through sponsorship-linked marketing activity. A neglected audience consists of employees of the sponsoring organisation. This paper examines the information sources through which employees become aware of the employer’s sponsorship activities and assesses whether these sources fifer between employees of different size firms. There are significant differences in internal and external sources used suggesting that different approaches to communicating sponsorship activities to employees may be required.]]

UR - http://handle.uws.edu.au:8081/1959.7/544299

M3 - Conference Paper

SN - 9780646563305

BT - Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia

PB - Edith Cowan University

T2 - Australian & New Zealand Marketing Academy. Conference

Y2 - 3 December 2012

ER -

Corporate sponsorship activities and the information sources of employees

Abstract

Conference

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