Corporate sustainability approaches : what is the practice?

Making of ethical and sustainable corporate strategy is not just an 'add on' for good community relationships and publicity, rather the challenge is to assist organizations to really become moral and ethical corporate citizens in a context of global outsourcing, offshoring, and economic globalization. The global survey presented in this report will provide valuable insights into whether organizations are really putting sustainability first. The empirical data presented in the paper provides evidence on whether corporations are developing and managing ethics and sustainability as part of their competitive advantage and corporate strategy. The paper also identifies differences in global sustainability practice, with the US, in particular, falling behind in terms of sustainability leadership, compared to similar organizations in both the European Union and Asia Pacific Region.