Critical electronic discourse analysis : social and cultural research in the electronic age

This chapter investigates and endorses the integration of two existing research traditions, electronic discourse analysis (EDA) and criiical discourse analysis (CDA), into a more powerful and comprehensive form of analysis of electronic discourses, Critical Electronic Discourse Analysis (CEDA). It sets this project against the massive, unpredictable changes in culture and society which are associated with the electronic media revolution. It argues for innovative forms of analysis, in which 'electronic discourse analysis' acquires two over-lapping interpretations: electronically enabled analysis of discourses in all media; and all forms of analysis of electronic discourses and the social forms they express. It uses McLuhan and multi-modality theory to argue for major continuities and significant breaks in semiotic modes over long periods. It argues that powerful innovations in analysis and technology need to recognise and incorporate the two fundamental semiotic modes, digital and analogue, and not seek to replace one with the other.