Abstract
The purpose of this chapter is to explore opportunities offered by and issues associated with the use of emergent semantic technologies in enhancing an enterprisee's business position. These technologies include a foundation level set of standards and descriptive languages supporting interpretive connections to applications. The chapter is more oriented towards applications and the human side of the human/machine interface. We draw on both the literature and case material available to us as active practitioners to illustrate benefits realized and potential barriers to the uptake of semantic technologies. Critical success factors are related to user learning capabilities, the establishment of trust in the technology and its providers, and factors influencing the nature of potential engagement with users and markets.
| Original language | English |
|---|---|
| Title of host publication | Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions |
| Editors | Maria Manuela Cruz-Cunha, Joao Varajao |
| Place of Publication | U.S. |
| Publisher | Business Science Reference |
| Pages | 205-223 |
| Number of pages | 19 |
| ISBN (Electronic) | 9781609607661 |
| ISBN (Print) | 9781609607654 |
| Publication status | Published - 2011 |