Cross-case analysis : an alternative methodology

Robyn L. McGuiggan; Geoffrey Lee; Daniela Spanjaard; Sara M. Denize; Neeru Sharma

Cross-case analysis : an alternative methodology

Robyn L. McGuiggan, Geoffrey Lee, Daniela Spanjaard, Sara M. Denize, Neeru Sharma

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

Cross-case analysis is a qualitative methodology widely used in social science. However, systematic and rigorous analysis techniques that consistently produce objective and reliable findings need to be identified. This paper adapts Porter's Strategic Group Mapping principles to form an analysis technique for explanatory research. A cross-case analysis of 18 horticultural retailers was undertaken to investigate antecedent variables associated with a firm's adoption of e-business. From 16 constructs identified in the literature, five independent variables for adopting e-business were significant, providing support for the use of Strategic Group Mapping principles in qualitative data analysis. It is suggested that this technique provides a complementary tool for improving internal reliability in cross-case research.

Original language	English
Title of host publication	Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.
Publisher	Promaco Conventions for the ANZAM 2008 Conference
Number of pages	1
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

small business
technological innovations
horticultural products industry
electronic commerce
qualitative research
case studies

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

McGuiggan, R. L., Lee, G., Spanjaard, D., Denize, S. M., & Sharma, N. (2008). Cross-case analysis : an alternative methodology. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. Promaco Conventions for the ANZAM 2008 Conference.

@inproceedings{4d873bb9f6c0447984cd3fe7b0da7368,

title = "Cross-case analysis : an alternative methodology",

abstract = "Cross-case analysis is a qualitative methodology widely used in social science. However, systematic and rigorous analysis techniques that consistently produce objective and reliable findings need to be identified. This paper adapts Porter's Strategic Group Mapping principles to form an analysis technique for explanatory research. A cross-case analysis of 18 horticultural retailers was undertaken to investigate antecedent variables associated with a firm's adoption of e-business. From 16 constructs identified in the literature, five independent variables for adopting e-business were significant, providing support for the use of Strategic Group Mapping principles in qualitative data analysis. It is suggested that this technique provides a complementary tool for improving internal reliability in cross-case research.",

keywords = "small business, technological innovations, horticultural products industry, electronic commerce, qualitative research, case studies",

author = "McGuiggan, {Robyn L.} and Geoffrey Lee and Daniela Spanjaard and Denize, {Sara M.} and Neeru Sharma",

year = "2008",

language = "English",

isbn = "1863081445",

booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.",

publisher = "Promaco Conventions for the ANZAM 2008 Conference",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

McGuiggan, RL, Lee, G, Spanjaard, D, Denize, SM & Sharma, N 2008, Cross-case analysis : an alternative methodology. in Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy Conference, 1/12/13.

Cross-case analysis : an alternative methodology. / McGuiggan, Robyn L.; Lee, Geoffrey; Spanjaard, Daniela et al.
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper

TY - GEN

T1 - Cross-case analysis : an alternative methodology

AU - McGuiggan, Robyn L.

AU - Lee, Geoffrey

AU - Spanjaard, Daniela

AU - Denize, Sara M.

AU - Sharma, Neeru

PY - 2008

Y1 - 2008

N2 - Cross-case analysis is a qualitative methodology widely used in social science. However, systematic and rigorous analysis techniques that consistently produce objective and reliable findings need to be identified. This paper adapts Porter's Strategic Group Mapping principles to form an analysis technique for explanatory research. A cross-case analysis of 18 horticultural retailers was undertaken to investigate antecedent variables associated with a firm's adoption of e-business. From 16 constructs identified in the literature, five independent variables for adopting e-business were significant, providing support for the use of Strategic Group Mapping principles in qualitative data analysis. It is suggested that this technique provides a complementary tool for improving internal reliability in cross-case research.

AB - Cross-case analysis is a qualitative methodology widely used in social science. However, systematic and rigorous analysis techniques that consistently produce objective and reliable findings need to be identified. This paper adapts Porter's Strategic Group Mapping principles to form an analysis technique for explanatory research. A cross-case analysis of 18 horticultural retailers was undertaken to investigate antecedent variables associated with a firm's adoption of e-business. From 16 constructs identified in the literature, five independent variables for adopting e-business were significant, providing support for the use of Strategic Group Mapping principles in qualitative data analysis. It is suggested that this technique provides a complementary tool for improving internal reliability in cross-case research.

KW - small business

KW - technological innovations

KW - horticultural products industry

KW - electronic commerce

KW - qualitative research

KW - case studies

UR - http://handle.uws.edu.au:8081/1959.7/45355

M3 - Conference Paper

SN - 1863081445

BT - Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.

PB - Promaco Conventions for the ANZAM 2008 Conference

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Cross-case analysis : an alternative methodology

Abstract

Conference

Keywords

UN SDGs

Other files and links

Fingerprint

Cite this