Customer-driven markets in supply and distribution chains : a nonprofit services marketing perspective

This paper focuses on supply-related functions in nontraditional areas, an innovative distribution marketing approach relating to nonprofit service organisations. Whereas most literature, in the past, has focused on the buying and selling of goods and services by commercial and profitoriented organisations; the current study evaluates the applicability of supply chain concepts, and the resulting facilitation of the supply functions in service organisations, in general, and nonprofit organisations, in particular. As such, the current study attempts to first define supply chains for nonprofit organisations. Secondly, it discusses the degree of facilitation of implementing the supply functions by nonprofit service organisations through the application of integrated supply chains. Finally, this paper presents a case study analysis on the applicability of the integrated supply chain approach at Wesley Disability Support Services, a nonprofit service organisation.