Customer loyalty and influencing factors : a correlation analysis

Munir Hossain, Anowar Ullah

    Research output: Contribution to journalArticlepeer-review

    Abstract

    The study investigates the relationship between corporate image, trust, switching cost and customer loyalty in the context of a developing country-Bangladesh. Co-relational analyses were employed to test these impacts utilizing a sample of 200 customers. The results show that corporate image, trust and switching cost are all positively related with repurchase intention. Moreover, it has revealed the fact that, there are not only relationships between these independent and dependent variables, but they are also statistically highly significant.
    Original languageEnglish
    Pages (from-to)1-9
    Number of pages9
    JournalWorld Review of Business Research
    Volume1
    Issue number1
    Publication statusPublished - 2011

    Keywords

    • customer loyalty
    • corporate image
    • trust
    • consumer behavior
    • Bangladesh

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