Abstract
The study investigates the relationship between corporate image, trust, switching cost and customer loyalty in the context of a developing country-Bangladesh. Co-relational analyses were employed to test these impacts utilizing a sample of 200 customers. The results show that corporate image, trust and switching cost are all positively related with repurchase intention. Moreover, it has revealed the fact that, there are not only relationships between these independent and dependent variables, but they are also statistically highly significant.
| Original language | English |
|---|---|
| Pages (from-to) | 1-9 |
| Number of pages | 9 |
| Journal | World Review of Business Research |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 2011 |
Keywords
- customer loyalty
- corporate image
- trust
- consumer behavior
- Bangladesh