Dancing the butterfly : trans-Caribbean cultural consumption in special period Cuba

This paper takes as its starting point memories of an encounter which saw a Jamaican dancehall queen perform on a locally produced television show in Santiago de Cuba at the height of the Special Period economic crisis. I propose that this encounter was a harbinger of subsequent experiences of popular culture consumption in contemporary Cuba, while also drawing from histories of regional connection that placed Santiago de Cuba in a constellation of trans-Caribbean exchanges. The moment shows how, during the Special Period crisis, media producers sought new paths through which to navigate the technological challenges of making television amidst material shortages, and in doing so created new imaginaries of a transnational consumer culture which featured (specific and appropriate) newly built spaces of leisure and distinctive brands of consumption. The television broadcast was a consciously crafted mediation of emerging consumer cultures that at once repudiated and represented the everyday experience of Cuban society as rooted in crisis, scarcity, and socialist taste hierarchies.