Decision-making of poor consumers in emerging economies : a conceptual framework

Laurel Jackson

Decision-making of poor consumers in emerging economies : a conceptual framework

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

This paper takes financial products as an illustration and extends the well known Engel-Kollat-Blackwell (1968, 1973, and 1978) decision model by conceptualising more explicitly and comprehensively the factors explaining poor consumers' decision making in the contextof emerging markets. The study concludes with seven propositions for further investigation.

Original language	English
Title of host publication	Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.
Publisher	Promaco Conventions Pty Ltd for the ANZAM 2008 Conference
Number of pages	8
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy. Conference - Duration: 1 Dec 2008 → …

Conference

Conference	Australian and New Zealand Marketing Academy. Conference
Period	1/12/08 → …

Cite this

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title = "Decision-making of poor consumers in emerging economies : a conceptual framework",

abstract = "This paper takes financial products as an illustration and extends the well known Engel-Kollat-Blackwell (1968, 1973, and 1978) decision model by conceptualising more explicitly and comprehensively the factors explaining poor consumers' decision making in the contextof emerging markets. The study concludes with seven propositions for further investigation.",

author = "Laurel Jackson",

year = "2008",

language = "English",

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booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.",

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note = "Australian and New Zealand Marketing Academy. Conference ; Conference date: 01-12-2008",

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Jackson, L 2008, Decision-making of poor consumers in emerging economies : a conceptual framework. in Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions Pty Ltd for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy. Conference, 1/12/08.

Decision-making of poor consumers in emerging economies : a conceptual framework. / Jackson, Laurel.
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions Pty Ltd for the ANZAM 2008 Conference, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

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AB - This paper takes financial products as an illustration and extends the well known Engel-Kollat-Blackwell (1968, 1973, and 1978) decision model by conceptualising more explicitly and comprehensively the factors explaining poor consumers' decision making in the contextof emerging markets. The study concludes with seven propositions for further investigation.

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BT - Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.

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Decision-making of poor consumers in emerging economies : a conceptual framework

Abstract

Conference

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