Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia

Ahmed Shahriar Ferdous; Michael Polonsky; Bianca Brijnath; Andre M. N. Renzaho

doi:10.1007/978-3-319-19869-9_20

Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia

Ahmed Shahriar Ferdous, Michael Polonsky, Bianca Brijnath, Andre M. N. Renzaho

Research output: Chapter in Book / Conference Paper › Chapter

Abstract

Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service encounters in Australia. The chapter then proposes a broader conceptual framework that highlights that cultural distance between home and host country also needs to be considered when implementing social marketing activities to shape health service expectations of migrants and refugees, with suggestions as to how this can be applied when targeting migrant consumers.

Original language	English
Title of host publication	Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
Editors	Walter W. Wymer
Place of Publication	Switzerland
Publisher	Springer
Pages	349-364
Number of pages	15
ISBN (Electronic)	9783319198699
ISBN (Print)	9783319198682
DOIs	https://doi.org/10.1007/978-3-319-19869-9_20
Publication status	Published - 2015

Keywords

blood donors
social marketing
medical care
Africans
Australia

Access to Document

10.1007/978-3-319-19869-9_20

Cite this

Ferdous, A. S., Polonsky, M., Brijnath, B., & Renzaho, A. M. N. (2015). Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia. In W. W. Wymer (Ed.), Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities (pp. 349-364). Springer. https://doi.org/10.1007/978-3-319-19869-9_20

Ferdous, Ahmed Shahriar ; Polonsky, Michael ; Brijnath, Bianca et al. / Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia. Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities. editor / Walter W. Wymer. Switzerland : Springer, 2015. pp. 349-364

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Ferdous, AS, Polonsky, M, Brijnath, B & Renzaho, AMN 2015, Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia. in WW Wymer (ed.), Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities. Springer, Switzerland, pp. 349-364. https://doi.org/10.1007/978-3-319-19869-9_20

Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia. / Ferdous, Ahmed Shahriar; Polonsky, Michael; Brijnath, Bianca et al.
Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities. ed. / Walter W. Wymer. Switzerland: Springer, 2015. p. 349-364.

Research output: Chapter in Book / Conference Paper › Chapter

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T1 - Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia

AU - Ferdous, Ahmed Shahriar

AU - Polonsky, Michael

AU - Brijnath, Bianca

AU - Renzaho, Andre M. N.

PY - 2015

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AB - Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service encounters in Australia. The chapter then proposes a broader conceptual framework that highlights that cultural distance between home and host country also needs to be considered when implementing social marketing activities to shape health service expectations of migrants and refugees, with suggestions as to how this can be applied when targeting migrant consumers.

KW - blood donors

KW - social marketing

KW - medical care

KW - Africans

KW - Australia

UR - http://handle.uws.edu.au:8081/1959.7/uws:32590

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DO - 10.1007/978-3-319-19869-9_20

M3 - Chapter

SN - 9783319198682

SP - 349

EP - 364

BT - Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

A2 - Wymer, Walter W.

PB - Springer

CY - Switzerland

ER -

Ferdous AS, Polonsky M, Brijnath B, Renzaho AMN. Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia. In Wymer WW, editor, Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities. Switzerland: Springer. 2015. p. 349-364 doi: 10.1007/978-3-319-19869-9_20

Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters : the case of African migrant blood donation in Australia

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Keywords

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