@inproceedings{9e35807bf4474010980b9c2c4d72a862,
title = "Developing country teenagers' consumption related cognition through involvement in reality television : a multi-item measurement scale",
abstract = "The aim of this paper is to develop and confirm a multi-item measurement scale for consumption related cognition development through teenagers' involvement in Reality Television (RTV). Various researchers have proposed product knowledge, consumer role perception, purchasing intentions as the domain items for teenagers' consumption related cognition. Using a multi-step process, this research refined and adapted a multi-item measurement scale for developing country teenagers' consumption related cognition through RTV involvement. These were then tested and confirmed using exploratory and confirmatory factor analyses techniques.",
keywords = "teenagers, consumers, consumer behavior, television and teenagers, reality television, rural areas, confirmatory factor analysis",
author = "Haq, {Mohammad R.} and Rahman, {Syed H.}",
year = "2012",
language = "English",
publisher = "DreamCatchers Group",
pages = "9--16",
booktitle = "Allied Academies International Conference, New Orleans, Louisiana, April 4-7, 2012: Academy of Marketing Studies Proceedings. Vol. 17, No. 1",
note = "Allied Academies International Conference ; Conference date: 04-04-2012",
}