@inproceedings{9e35807bf4474010980b9c2c4d72a862,
title = "Developing country teenagers' consumption related cognition through involvement in reality television : a multi-item measurement scale",
abstract = "![CDATA[The aim of this paper is to develop and confirm a multi-item measurement scale for consumption related cognition development through teenagers{\textquoteright} involvement in Reality Television (RTV). Various researchers have proposed product knowledge, consumer role perception, purchasing intentions as the domain items for teenagers{\textquoteright} consumption related cognition. Using a multi-step process, this research refined and adapted a multi-item measurement scale for developing country teenagers{\textquoteright} consumption related cognition through RTV involvement. These were then tested and confirmed using exploratory and confirmatory factor analyses techniques.]]",
keywords = "teenagers, consumers, consumer behavior, television and teenagers, reality television, rural areas, confirmatory factor analysis",
author = "Haq, {Mohammad R.} and Rahman, {Syed H.}",
year = "2012",
language = "English",
publisher = "DreamCatchers Group",
pages = "9--16",
booktitle = "Allied Academies International Conference, New Orleans, Louisiana, April 4-7, 2012: Academy of Marketing Studies Proceedings. Vol. 17, No. 1",
note = "Allied Academies International Conference ; Conference date: 04-04-2012",
}
