Digital shift in value creation : social computing model for human needs fulfillment

It can be said that a digital shift in value creation commenced as early as the 1950s. Early forms of digital value creation focused mainly on the digitization of content — books, photos, music, videos — followed by process optimizations that enhanced efficiency and productivity. With the dawn of the 21st century, we have begun to observe a more inclusive digital shift in value creation, with the transformation of business as well as societal systems due to an emerging phenomenon: a new computing paradigm that has introduced myriad Web and mobile-based applications aiming to fulfill society’s primary and secondary human needs.