Abstract
It can be said that a digital shift in value creation commenced as early as the 1950s. Early forms of digital value creation focused mainly on the digitization of content "” books, photos, music, videos "” followed by process optimizations that enhanced efficiency and productivity. With the dawn of the 21st century, we have begun to observe a more inclusive digital shift in value creation, with the transformation of business as well as societal systems due to an emerging phenomenon: a new computing paradigm that has introduced myriad Web and mobile-based applications aiming to fulfill society's primary and secondary human needs.
| Original language | English |
|---|---|
| Pages (from-to) | 21-26 |
| Number of pages | 6 |
| Journal | Cutter Business Technology Journal |
| Volume | 33 |
| Issue number | 2 |
| Publication status | Published - 2020 |
Keywords
- basic needs
- online social networks
- trust
- value added
- social capital (sociology)
- marketing