Digitally driving student engagement to improve pedagogical outcomes

Marketing, advertising, and communication educators face unprecedented challenges as traditional lecture-tutorial methods are transitioned to incorporate or be supplanted by Web 2.0 technologies. A balance needs to be struck for student learning between interpersonal communication, engagement, and knowledge transfer using digital interfaces. Indeed, foresight and planning into the integration of digital and future learning practices should be developed in a manner superior to a university's building plans as technology is clearly going to be the dominant driver in tertiary education (Guri-Rosenblit, 2010). Arguably, digital learning technologies and back-end infrastructure are already more important in student learning than physical campus structures.