Do I want to watch your movies?

Hollywood movies have traditionally dominated the global movie scene. However, there is a strong anti-American sentiment that prevails in many countries of the world. The purpose of this paper is to investigate whether these anti-American sentiment affectsconsumers’ intentions to watch Hollywood movies. Bangladesh poses as an ideal context for this research due to it being a Muslim majority population that is still secular in its beliefs. The study gains in-depth understanding of this phenomenon through the interviews conducted. The themes that emerged from these interview where then tested in the confirmatory phase. It was found that overall people depicted the intention to view American movies with varying degrees of influences of ethnocentrism, religiousanimosity, subjective norms and positive emotions. There are also differences in the intentions of different groups on the basis of their degree of religiosity.