Abstract
Learning environments are in a state of flux as technology continues to play a more important role in providing new opportunities to encourage student engagement. However, the application of technology in the learning environment should not be for its own sake. In this case, a digital storytelling assessment was integrated into a postgraduate business course. Digital Storytelling was chosen as an influential and lasting method of communication where the blend of verbal and visual educates, informs and entertains an audience. A series of focus groups were run upon completion of the course, where it was uncovered that the digital story assessment: 1) developed students' soft skills with improved communication - particularly for international students; 2) enabled an emotional connection for both the student and the audience; and, 3) created a stimulating learning experience that improved group collaboration.
Original language | English |
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Title of host publication | Proceedings of ANZMAC 2019: Winds of Change, 2-4 December 2019, Wellington, New Zealand |
Publisher | Australian & New Zealand Marketing Academy |
Pages | 962-965 |
Number of pages | 4 |
Publication status | Published - 2019 |
Event | Australian & New Zealand Marketing Academy. Conference - Duration: 2 Dec 2019 → … |
Conference
Conference | Australian & New Zealand Marketing Academy. Conference |
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Period | 2/12/19 → … |
Keywords
- digital storytelling
- business
- study and teaching (higher)
- blended learning