Does digital storytelling assessment enhance student engagement?

Hossain Mohammed, Daniela Spanjaard, Francine Garlin

Research output: Chapter in Book / Conference PaperConference Paperpeer-review

Abstract

Learning environments are in a state of flux as technology continues to play a more important role in providing new opportunities to encourage student engagement. However, the application of technology in the learning environment should not be for its own sake. In this case, a digital storytelling assessment was integrated into a postgraduate business course. Digital Storytelling was chosen as an influential and lasting method of communication where the blend of verbal and visual educates, informs and entertains an audience. A series of focus groups were run upon completion of the course, where it was uncovered that the digital story assessment: 1) developed students' soft skills with improved communication - particularly for international students; 2) enabled an emotional connection for both the student and the audience; and, 3) created a stimulating learning experience that improved group collaboration.
Original languageEnglish
Title of host publicationProceedings of ANZMAC 2019: Winds of Change, 2-4 December 2019, Wellington, New Zealand
PublisherAustralian & New Zealand Marketing Academy
Pages962-965
Number of pages4
Publication statusPublished - 2019
EventAustralian & New Zealand Marketing Academy. Conference -
Duration: 2 Dec 2019 → …

Conference

ConferenceAustralian & New Zealand Marketing Academy. Conference
Period2/12/19 → …

Keywords

  • digital storytelling
  • business
  • study and teaching (higher)
  • blended learning

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