Does effort increase or decrease reward valuation? Considerations from cognitive dissonance theory

E. Harmon-Jones, S. Matis, D. J. Angus, Cindy Harmon-Jones

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

The present research tested the effect of manipulated perceived control (over obtaining the outcomes) and effort on reward valuation using the event-related potential known as the Reward Positivity (RewP). This test was conducted in an attempt to integrate two research literatures with opposite findings: Effort justification occurs when high effort leads to high reward valuation, whereas effort discounting occurs when high effort leads to low reward valuation. Based on an examination of past methods used in these literatures, we predicted that perceived control and effort would interactively influence RewP. Consistent with the effort justification literature (cognitive dissonance theory), when individuals have high perceived control, high effort should lead to more reward valuation than low effort should. Consistent with the effort discounting literature, when individuals have low perceived control, low effort should lead to more reward valuation than high effort should. Results supported these interactive and integrative predictions.
Original languageEnglish
Article numbere14536
Number of pages16
JournalPsychophysiology
Volume61
Issue number6
DOIs
Publication statusPublished - Jun 2024

Bibliographical note

Publisher Copyright:
© 2024 The Authors. Psychophysiology published by Wiley Periodicals LLC on behalf of Society for Psychophysiological Research.

Open Access - Access Right Statement

This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made. © 2024 The Authors.

Keywords

  • EEG/ERP
  • effort discounting
  • effort justification
  • cognitive dissonance theory
  • perceived control
  • reward positivity (RewP)

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