Does human gender and robot's size impact persuasiveness?

Research output: Chapter in Book / Conference PaperConference Paperpeer-review

Abstract

![CDATA[While there are numerous studies in the area of Persuasive Robotics (Liu et al., 2022), there is an absence of work to understand the effect of the ‘physical size’ of a social robot as well as ‘human gender-effect’ on persuasion. This research aims to investigate the effect of robot size and human gender on perceived persuasion and compliance. This study was conducted using a 2 (small vs big robot) x 2 (male vs female) between-subjects experiment, where participants engaged in a dialogbased interaction with Pepper (large robot) and NAO (small robot). The results revealed no direct impact of robot size but rather a combination of factors such as familiarity, appearance and subjective perceptions. Comparatively, males were more persuaded and perceived the genderneutral robots as ‘feminine’. Providing valuable insights about robot size and importance of humans in HRI, the practical implications extend to commercial use of robots in businesses for advertising and marketing.]]
Original languageEnglish
Title of host publicationProceedings of ANZMAC 2023: Marketing for Good, 4-6 December 2023, Dunedin, New Zealand
PublisherANZMAC
Pages196-199
Number of pages4
Publication statusPublished - 2023
EventAustralian and New Zealand Marketing Academy. Conference -
Duration: 1 Jan 2023 → …

Conference

ConferenceAustralian and New Zealand Marketing Academy. Conference
Period1/01/23 → …

Fingerprint

Dive into the research topics of 'Does human gender and robot's size impact persuasiveness?'. Together they form a unique fingerprint.

Cite this