E-learning practice : a framework for the implementation of online learning

![CDATA[Increased adoption of e-learning in marketing curricular requires educators to better understand competitive pressures and changing student needs. Based upon Biggs’s (1996) notion of constructive alignment, a conceptual framework is developed to assist implementation of e-learning by identifying elements that can be used to develop learning objectives, teaching and learning activities and assessment tasks. The framework blends instructional and constructionist theory to scaffold learners’ development from teacher centred surface-learning to student-centred deep-learning. The paper proposes a CAP pedagogy here scaffolding occurs as students are encouraged to take responsibility for their learning, learn from peer and social forums, and utilise convergent rich-media and Web 2.0 technologies.]]