e-novation : a platform for innovation in the digital economy

e-Novation is innovation developed and delivered through a collaborative information platform evolving in sophistication and capability in the digital economy era. A neo-Schumpeterian perspective of innovation through an age of technological revolution focused on computerising (digitising) the global economy running from about 1971 to about 2020 to 2030 in this chapter. A platform perspective is outlined, offering insights into developments in innovative digital technology and business, institutional, economic and social development. The Wide–Wide Web is discussed as a ‘‘Platform’’ (Web 2.0 and Social Media), with reference to e-Marketing 2.0 based on a Service-Dominant Logic Perspective (S-D Logic). Innovation sensemaking, visualisation, mapping and operationalization into collaborative information platforms are discussed, with reference to a selection of approaches for incorporating conscious and unconscious decision-making into software applications and systems––including Decision-System Analysis (DSA), Roadmapping, Business Models, Case-Base Reasoning (CBR), and Cognitive Task Analysis (CTA). Next generation e-Novation will be characterised by development of an increasingly intelligent collaborative information platform capable of producing a fully digital innovation cycle (ideation, feasibility and digital commercialization), including new developments in ‘‘additive manufacturing’’, and rendering of digital economy services––including group and individual digital ‘‘selves’’.