E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform

Hugh M. Pattinson; David R. Low

E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform

Hugh M. Pattinson, David R. Low

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.

Original language	English
Title of host publication	Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.
Publisher	ANZMAC
Number of pages	7
Publication status	Published - 2008
Event	Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → …

Conference

Conference	Australian & New Zealand Marketing Academy. Conference
Period	3/12/12 → …

Cite this

@inproceedings{84883f940deb44f797d757fa93f82b64,

title = "E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform",

abstract = "This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.",

author = "Pattinson, {Hugh M.} and Low, {David R.}",

year = "2008",

language = "English",

booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.",

publisher = "ANZMAC",

note = "Australian & New Zealand Marketing Academy. Conference ; Conference date: 03-12-2012",

}

Pattinson, HM & Low, DR 2008, E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform. in Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. ANZMAC, Australian & New Zealand Marketing Academy. Conference, 3/12/12.

E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform. / Pattinson, Hugh M.; Low, David R.
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. ANZMAC, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform

AU - Pattinson, Hugh M.

AU - Low, David R.

PY - 2008

Y1 - 2008

N2 - This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.

AB - This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.

UR - http://handle.uws.edu.au:8081/1959.7/558893

UR - http://www.anzmac.org/conference_archive/2008/

M3 - Conference Paper

BT - Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.

PB - ANZMAC

T2 - Australian & New Zealand Marketing Academy. Conference

Y2 - 3 December 2012

ER -

E-novation : an offbeat view of innovation, e-marketing and a new collaborative information platform

Abstract

Conference

Other files and links

Fingerprint

Cite this