Effectiveness of Digital Marketing on Building Brand Equity in the FMCG Industry

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Test Engineering and Management
Publication status	Published - Feb 2020

Cite this

@article{ee5e0696a39842908337e58751c79864,

title = "Effectiveness of Digital Marketing on Building Brand Equity in the FMCG Industry",

author = "Afridi, \{Waqas A. K.\} and Afridi, \{Waqas A. K.\} and Afridi, \{Waqas A. K.\}",

year = "2020",

month = feb,

language = "English",

journal = "Test Engineering and Management",

issn = "0193-4120",

publisher = "Mattingley Publishing",

}

TY - JOUR

T1 - Effectiveness of Digital Marketing on Building Brand Equity in the FMCG Industry

AU - Afridi, Waqas A. K.

PY - 2020/2

Y1 - 2020/2

UR - http://www.testmagzine.biz/index.php/testmagzine/article/view/1014

M3 - Article

SN - 0193-4120

JO - Test Engineering and Management

JF - Test Engineering and Management

ER -