Effects of corporate sponsorship on employees of the sponsor : employee differences based on firm size

![CDATA[The argument that corporate sponsorship activities undertaken by a business can impact on their own employees’ attitudes towards the business, as well as their behaviours within the business, is developed and tested with a focus on whether there are differences in responses between employees of large and small and medium (SME) firms. The basis for expecting a link between corporate sponsorship and employee behaviour generally, and for differences in responses between large and SME firm employees, is discussed, followed by an explanation of the research design and testing, presentation of results and discussion of implications. The paper highlights the differences that were found and their implications.]]