@inproceedings{1a0da66c90ad45a7aa8443a3f1e8ba84,
title = "Emerging nature of assortments and market making : a marketing system approach",
abstract = "This paper conceptualizes three levels of assortments: micro-meso-macro, which foster community engagement, and in consequence enable market making. It exemplifies how market making is more successful when culturally embedded.",
keywords = "agriculture, marketing, communities",
author = "Hossain Mohammed",
year = "2013",
language = "English",
publisher = "Macromarketing Society",
pages = "237--241",
booktitle = "Proceedings of the 38th Annual Macromarketing Conference, Toronto, ON, Canada, June 4-7, 2013",
note = "Macromarketing Society. Conference ; Conference date: 19-06-2017",
}