Empirical generalisations in marketing : an in-depth analysis of the concept

Adee Athiyaman

Research output: Contribution to journal › Article

Abstract

2001

Original language	English
Journal	Academy of Marketing Studies Journal
Publication status	Published - 2001

@article{e25587ed46e64f6499dd0203de7a280e,

title = "Empirical generalisations in marketing : an in-depth analysis of the concept",

abstract = "2001",

keywords = "#VALUE!",

author = "Adee Athiyaman",

year = "2001",

language = "English",

journal = "Academy of Marketing Studies Journal",

issn = "1095-6298",

publisher = "Allied Business Academies",

}