Enhancing active learning through the use of technology

This paper showcases the learning benefits of incorporating the use of the technology into active learning. Active learning allows students to apply theoretical frameworks through research and hands-on tasks, while the use of technology enhances the learning outcomes and experience. The combined use provides an interactive and engaging learning environment that tackles the boredom of normal lecture/tutorial formats. A series of active learning tasks incorporating the use of technology have been created to make theoretical frameworks more comprehensible. This paper provides examples of active learning tasks in the marketing subjects brand management and marketing communications where learning activities integrate the use of technology. Our findings show that students' learning experiences improve and learning outcomes increase through this approach.