Enhancing survey response rates : lessons from a field experiment

Felicitas U. Evangelista; Patrick S. Poon; Gerald S. Albaum; Daniela Spanjaard; Sara M. Denize; Neeru Sharma

Enhancing survey response rates : lessons from a field experiment

Felicitas U. Evangelista, Patrick S. Poon, Gerald S. Albaum, Daniela Spanjaard, Sara M. Denize, Neeru Sharma

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

This paper compares the results of a field experiment and a scenario-based survey about why people participate in surveys. Using four consumer behaviour theories, scripts for soliciting survey participation were developed and tested. The differences and similarities obtained from the two studies are analysed with the view of providing insights into two aspects of research namely, survey participation and research design.

Original language	English
Title of host publication	Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.
Publisher	Promaco Conventions for the ANZAM 2008 Conference
Number of pages	8
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

surveys
participation
consumer behavior
scripts
response rates

Cite this

Evangelista, F. U., Poon, P. S., Albaum, G. S., Spanjaard, D., Denize, S. M., & Sharma, N. (2008). Enhancing survey response rates : lessons from a field experiment. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. Promaco Conventions for the ANZAM 2008 Conference.

Evangelista, Felicitas U. ; Poon, Patrick S. ; Albaum, Gerald S. et al. / Enhancing survey response rates : lessons from a field experiment. Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.

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title = "Enhancing survey response rates : lessons from a field experiment",

abstract = "This paper compares the results of a field experiment and a scenario-based survey about why people participate in surveys. Using four consumer behaviour theories, scripts for soliciting survey participation were developed and tested. The differences and similarities obtained from the two studies are analysed with the view of providing insights into two aspects of research namely, survey participation and research design.",

keywords = "surveys, participation, consumer behavior, scripts, response rates",

author = "Evangelista, {Felicitas U.} and Poon, {Patrick S.} and Albaum, {Gerald S.} and Daniela Spanjaard and Denize, {Sara M.} and Neeru Sharma",

year = "2008",

language = "English",

isbn = "1863081445",

booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.",

publisher = "Promaco Conventions for the ANZAM 2008 Conference",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

Evangelista, FU, Poon, PS, Albaum, GS, Spanjaard, D, Denize, SM & Sharma, N 2008, Enhancing survey response rates : lessons from a field experiment. in Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy Conference, 1/12/13.

Enhancing survey response rates : lessons from a field experiment. / Evangelista, Felicitas U.; Poon, Patrick S.; Albaum, Gerald S. et al.
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper

TY - GEN

T1 - Enhancing survey response rates : lessons from a field experiment

AU - Evangelista, Felicitas U.

AU - Poon, Patrick S.

AU - Albaum, Gerald S.

AU - Spanjaard, Daniela

AU - Denize, Sara M.

AU - Sharma, Neeru

PY - 2008

Y1 - 2008

N2 - This paper compares the results of a field experiment and a scenario-based survey about why people participate in surveys. Using four consumer behaviour theories, scripts for soliciting survey participation were developed and tested. The differences and similarities obtained from the two studies are analysed with the view of providing insights into two aspects of research namely, survey participation and research design.

AB - This paper compares the results of a field experiment and a scenario-based survey about why people participate in surveys. Using four consumer behaviour theories, scripts for soliciting survey participation were developed and tested. The differences and similarities obtained from the two studies are analysed with the view of providing insights into two aspects of research namely, survey participation and research design.

KW - surveys

KW - participation

KW - consumer behavior

KW - scripts

KW - response rates

UR - http://handle.uws.edu.au:8081/1959.7/45317

M3 - Conference Paper

SN - 1863081445

BT - Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.

PB - Promaco Conventions for the ANZAM 2008 Conference

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Evangelista FU, Poon PS, Albaum GS, Spanjaard D, Denize SM, Sharma N. Enhancing survey response rates : lessons from a field experiment. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference. 2008

Enhancing survey response rates : lessons from a field experiment

Abstract

Conference

Keywords

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