Entertainment publics in the Philippines

Anna Cristina Pertierra

Research output: Contribution to journalArticlepeer-review

Abstract

Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.
Original languageEnglish
Pages (from-to)66-79
Number of pages14
JournalMedia International Australia
Volume179
Issue number1
DOIs
Publication statusPublished - 2021

Keywords

  • Philippines
  • entertainment
  • mass media
  • politics
  • television

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