Ethical evaluation of a value sensitive persuasive system: Case milky way

Liisa Kuonanoja; Shahla Meedya; Khin Than Win; Harri Oinas-Kukkonen

Ethical evaluation of a value sensitive persuasive system: Case milky way

Liisa Kuonanoja, Shahla Meedya, Khin Than Win, Harri Oinas-Kukkonen

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

Although persuasive technology is about influencing individuals without coercion, deception, or manipulation, ethical issues still must be considered in designing persuasive systems. In this paper, we utilized value sensitive analysis in evaluating a mobile application to examine how value sensitive analysis can benefit persuasive system design. The evaluated Milky Way application is meant for women with the intention to breastfeed. It supports the users in continuing to breastfeed for a longer period of time, being faithful to the recommendations by World Health Organization. Our results show, that value sensitive analysis brings new and valuable information to the design process of a persuasive system, which in turn can make it more meaningful for users as well as more efficient in supporting behavior change.

Original language	English
Title of host publication	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
Subtitle of host publication	Are We Ready?, PACIS 2018
Editors	Motonari Tanabu, Dai Senoo
Publisher	Association for Information Systems
ISBN (Electronic)	9784902590838
Publication status	Published - 2018
Externally published	Yes
Event	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan Duration: 26 Jun 2018 → 30 Jun 2018

Publication series

Name	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
Country/Territory	Japan
City	Yokohama
Period	26/06/18 → 30/06/18

Bibliographical note

Publisher Copyright:
© PACIS 2018.

Keywords

Breastfeeding
Ethical analysis
Persuasive systems
Value sensitive analysis

Cite this

Kuonanoja, L., Meedya, S., Win, K. T., & Oinas-Kukkonen, H. (2018). Ethical evaluation of a value sensitive persuasive system: Case milky way. In M. Tanabu, & D. Senoo (Eds.), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018). Association for Information Systems.

Kuonanoja, Liisa ; Meedya, Shahla ; Win, Khin Than et al. / Ethical evaluation of a value sensitive persuasive system : Case milky way. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. editor / Motonari Tanabu ; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

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title = "Ethical evaluation of a value sensitive persuasive system: Case milky way",

abstract = "Although persuasive technology is about influencing individuals without coercion, deception, or manipulation, ethical issues still must be considered in designing persuasive systems. In this paper, we utilized value sensitive analysis in evaluating a mobile application to examine how value sensitive analysis can benefit persuasive system design. The evaluated Milky Way application is meant for women with the intention to breastfeed. It supports the users in continuing to breastfeed for a longer period of time, being faithful to the recommendations by World Health Organization. Our results show, that value sensitive analysis brings new and valuable information to the design process of a persuasive system, which in turn can make it more meaningful for users as well as more efficient in supporting behavior change.",

keywords = "Breastfeeding, Ethical analysis, Persuasive systems, Value sensitive analysis",

author = "Liisa Kuonanoja and Shahla Meedya and Win, {Khin Than} and Harri Oinas-Kukkonen",

note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",

year = "2018",

language = "English",

series = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018",

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editor = "Motonari Tanabu and Dai Senoo",

booktitle = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society",

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Kuonanoja, L, Meedya, S, Win, KT & Oinas-Kukkonen, H 2018, Ethical evaluation of a value sensitive persuasive system: Case milky way. in M Tanabu & D Senoo (eds), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Association for Information Systems, 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Yokohama, Japan, 26/06/18.

Ethical evaluation of a value sensitive persuasive system: Case milky way. / Kuonanoja, Liisa; Meedya, Shahla; Win, Khin Than et al.
Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. ed. / Motonari Tanabu; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

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AB - Although persuasive technology is about influencing individuals without coercion, deception, or manipulation, ethical issues still must be considered in designing persuasive systems. In this paper, we utilized value sensitive analysis in evaluating a mobile application to examine how value sensitive analysis can benefit persuasive system design. The evaluated Milky Way application is meant for women with the intention to breastfeed. It supports the users in continuing to breastfeed for a longer period of time, being faithful to the recommendations by World Health Organization. Our results show, that value sensitive analysis brings new and valuable information to the design process of a persuasive system, which in turn can make it more meaningful for users as well as more efficient in supporting behavior change.

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Kuonanoja L, Meedya S, Win KT, Oinas-Kukkonen H. Ethical evaluation of a value sensitive persuasive system: Case milky way. In Tanabu M, Senoo D, editors, Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Association for Information Systems. 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Ethical evaluation of a value sensitive persuasive system: Case milky way

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