| Original language | English |
|---|---|
| Place of Publication | U.K. |
| Publisher | Thomson Learning |
| Number of pages | 274 |
| ISBN (Print) | 1861529961 |
| Publication status | Published - 2005 |
Ethnic Marketing: Accepting the Challenge of Cultural Diversity
Guilherme D. Pires, John Stanton
Research output: Book/Research Report › Authored Book