TY - BOOK
T1 - Ethnic Marketing: Culturally Sensitive Theory and Practice
AU - Pires, Guilherme D.
AU - Stanton, John
N1 - Publisher Copyright:
© 2015 Guilherme D. Pires and John Stanton.
PY - 2014/12/5
Y1 - 2014/12/5
N2 - Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
AB - Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
UR - http://handle.uws.edu.au:8081/1959.7/565355
UR - https://ebookcentral.proquest.com/lib/uwsau/detail.action?docID=1883784
UR - http://www.scopus.com/inward/record.url?scp=85086063874&partnerID=8YFLogxK
U2 - 10.4324/9780203362075
DO - 10.4324/9780203362075
M3 - Authored Book
SN - 9780415836005
BT - Ethnic Marketing: Culturally Sensitive Theory and Practice
PB - Routledge
CY - U.K.
ER -