Abstract
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
| Original language | English |
|---|---|
| Place of Publication | U.K. |
| Publisher | Routledge |
| Number of pages | 359 |
| ISBN (Electronic) | 9780203362075 |
| ISBN (Print) | 9780415836005 |
| DOIs | |
| Publication status | Published - 5 Dec 2014 |
Bibliographical note
Publisher Copyright:© 2015 Guilherme D. Pires and John Stanton.
Fingerprint
Dive into the research topics of 'Ethnic Marketing: Culturally Sensitive Theory and Practice'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver