Ethnic marketing, multi-culturalism and consumer purchase behaviour : issues of cultural identity

Research output: Contribution to journal › Article

Abstract

The current study evaluates the concepts covered in the representative literature in relation to cultural identity and its formation.

Original language	English
Journal	International Journal of Diversity in Organisations\, Communities & Nations
Publication status	Published - 2006

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title = "Ethnic marketing, multi-culturalism and consumer purchase behaviour : issues of cultural identity",

abstract = "The current study evaluates the concepts covered in the representative literature in relation to cultural identity and its formation.",

keywords = "cultural identity, marketing, multi-culturalism",

author = "Mammy Helou",

year = "2006",

language = "English",

journal = "International Journal of Diversity in Organisations\textbackslash{}, Communities \& Nations",

issn = "1447-9532",

publisher = "Common Ground Publishing",

}

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T1 - Ethnic marketing, multi-culturalism and consumer purchase behaviour : issues of cultural identity

AU - Helou, Mammy

PY - 2006

Y1 - 2006

N2 - The current study evaluates the concepts covered in the representative literature in relation to cultural identity and its formation.

AB - The current study evaluates the concepts covered in the representative literature in relation to cultural identity and its formation.

KW - cultural identity

KW - marketing

KW - multi-culturalism

UR - http://handle.uws.edu.au:8081/1959.7/34387

M3 - Article

SN - 1447-9532

JO - International Journal of Diversity in Organisations\, Communities & Nations

JF - International Journal of Diversity in Organisations\, Communities & Nations

ER -