Abstract
![CDATA[To better understand the opportunities for Australian ethnic small businesses to internationalise, the relevant literature is examined with the aim of identifying forces that are operating to enhance opportunities for cross–border ethnic small business activity. Elements from the literature are identified that can be used to develop a framework that will guide a proposed study of the use of ethnic networks by small businesses that have successfully internationalized. The study is intended to improve understanding of the determinants of ethnic small business international success, providing guidance on how to effectively use ethnic networks to access international markets.]]
Original language | English |
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Title of host publication | Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November-2 December 2009, Melbourne, Australia |
Publisher | ANZMAC |
Number of pages | 9 |
ISBN (Print) | 9781863081580 |
Publication status | Published - 2009 |
Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
Conference | Australian & New Zealand Marketing Academy. Conference |
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Period | 3/12/12 → … |