Ethnic small business, group networks and internationalisation

Richard Fletcher, John Stanton

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    ![CDATA[To better understand the opportunities for Australian ethnic small businesses to internationalise, the relevant literature is examined with the aim of identifying forces that are operating to enhance opportunities for cross–border ethnic small business activity. Elements from the literature are identified that can be used to develop a framework that will guide a proposed study of the use of ethnic networks by small businesses that have successfully internationalized. The study is intended to improve understanding of the determinants of ethnic small business international success, providing guidance on how to effectively use ethnic networks to access international markets.]]
    Original languageEnglish
    Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November-2 December 2009, Melbourne, Australia
    PublisherANZMAC
    Number of pages9
    ISBN (Print)9781863081580
    Publication statusPublished - 2009
    EventAustralian & New Zealand Marketing Academy. Conference -
    Duration: 3 Dec 2012 → …

    Conference

    ConferenceAustralian & New Zealand Marketing Academy. Conference
    Period3/12/12 → …

    Fingerprint

    Dive into the research topics of 'Ethnic small business, group networks and internationalisation'. Together they form a unique fingerprint.

    Cite this