Evaluations of a peer assessment instrument on group work for marketing and management students : a multi-institutional study

Leanne Carter, Deborah Howlett, Pheroza Daruwalla, Jim Wiley, Peter Thirkell

Research output: Chapter in Book / Conference PaperConference Paper

Abstract

The purpose of this paper is to describe the impact of peer moderation of group work on business students studying marketing and hospitality management degrees. The use of peer moderation of group work has been discussed in the literature as an effective tool for making group work more accountable and closer to real world experience for students. Additionally the use of peer moderation allows for student ownership of the group project. This paper starts with a review of the literature, it is then followed by a description of the instrument used and peer assessment practice. The research was conducted on 250 students at two metropolitan universities in Australia. Data collected was of the peer factor, the final grade in the subject and demographic details about participants. Results of the analysis of data revealed that significant differences emerged based on whether international or domestic student, the age of the respondents, the entry score and whether entry to the degree was direct or articulation from another provider and peer factor. These findings have implications for group work learning and management of group assignments in business programs.
Original languageEnglish
Title of host publicationANZMAC 2004: Marketing Accountabilities and Responsibilities, held at Wellington, New Zealand, 29 November-1 December 2004
PublisherAustralian and New Zealand Marketing Academy
Number of pages1
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference -
Duration: 1 Dec 2013 → …

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
Period1/12/13 → …

Keywords

  • business students
  • peer review
  • group work in education
  • college students
  • Australia

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