Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Original language	English
Title of host publication	Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”
Publication status	Published - 20 Jul 2023
Event	Global Marketing Conference - Seoul,South Korea, Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023 https://2023gmc.imweb.me/

Conference	Global Marketing Conference
Country/Territory	Korea, Republic of
City	Seoul
Period	20/07/23 → 23/07/23
Internet address	https://2023gmc.imweb.me/

Cite this

@inproceedings{9cd85c4febf74f698c2c128e0e364744,

title = "Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities",

author = "Tendai Chikweche and James Lappeman and Paul Egan and Hossain Mohammed",

year = "2023",

month = jul,

day = "20",

language = "English",

booktitle = "Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”",

note = "Global Marketing Conference ; Conference date: 20-07-2023 Through 23-07-2023",

url = "https://2023gmc.imweb.me/",

}

Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities. / Chikweche, Tendai; Lappeman, James; Egan, Paul et al.
Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”. 2023.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Examining African Millennials' Interaction with Retailing and Distribution Channels in the New Digital Age-The realities

AU - Chikweche, Tendai

AU - Lappeman, James

AU - Egan, Paul

AU - Mohammed, Hossain

PY - 2023/7/20

Y1 - 2023/7/20

M3 - Conference Paper

BT - Re-imagining African millennials buyer behaviour in a disrupted world: Branding and distribution choice reflections”

T2 - Global Marketing Conference

Y2 - 20 July 2023 through 23 July 2023

ER -