Abstract
The paper discusses exploratory factor analysis of Willingness to Accept Social Robot Recommendations (WASRR) in a hospitality setting. The first four stages of the scale development will be discussed: literature review, thesaurus search, expert panel interviews and exploratory factor analysis. The study will adopt Churchill (1979) and Devillis (1991) to develop the scale, which will provide a diagnostic assessment of social robot recommendations.
| Original language | English |
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| Title of host publication | Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing Resilience and Power for Public Value - Igniting Marketing's Social Spirit, Cardiff University, Wales 1-4 July 2024 |
| Publisher | Academy of Marketing |
| Number of pages | 2 |
| ISBN (Print) | 9781399990608 |
| Publication status | Published - 2024 |
| Event | Academy of Marketing. Conference - Duration: 1 Jan 2024 → … |
Conference
| Conference | Academy of Marketing. Conference |
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| Period | 1/01/24 → … |