Exploring marketing and e-readiness through Digital Country Studies

Hugh M. Pattinson; David R. Low

Exploring marketing and e-readiness through Digital Country Studies

Hugh M. Pattinson, David R. Low

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

![CDATA['E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The "Digital Country Study" teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.]]

Original language	English
Title of host publication	ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance
Publisher	Queensland University of Technology
Number of pages	1
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

electronic commerce
export marketing
developing countries
business enterprises
technological innovations

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{41581cf2ccaf4b6eba5bd4e4ce735a85,

title = "Exploring marketing and e-readiness through Digital Country Studies",

abstract = "![CDATA['E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The {"}Digital Country Study{"} teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.]]",

keywords = "electronic commerce, export marketing, developing countries, business enterprises, technological innovations",

author = "Pattinson, {Hugh M.} and Low, {David R.}",

year = "2006",

language = "English",

isbn = "1741071593",

booktitle = "ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance",

publisher = "Queensland University of Technology",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

TY - GEN

T1 - Exploring marketing and e-readiness through Digital Country Studies

AU - Pattinson, Hugh M.

AU - Low, David R.

PY - 2006

Y1 - 2006

N2 - ![CDATA['E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The "Digital Country Study" teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.]]

AB - ![CDATA['E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The "Digital Country Study" teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.]]

KW - electronic commerce

KW - export marketing

KW - developing countries

KW - business enterprises

KW - technological innovations

UR - http://handle.uws.edu.au:8081/1959.7/45011

M3 - Conference Paper

SN - 1741071593

BT - ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance

PB - Queensland University of Technology

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Exploring marketing and e-readiness through Digital Country Studies

Abstract

Conference

Keywords

UN SDGs

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