Exploring marketing and e-readiness through Digital Country Studies

Hugh M. Pattinson; David R. Low

Exploring marketing and e-readiness through Digital Country Studies

Hugh M. Pattinson
, David R. Low

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The "Digital Country Study" teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.

Original language	English
Title of host publication	ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance
Publisher	Queensland University of Technology
Number of pages	1
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 17 Partnerships for the Goals

Keywords

electronic commerce
export marketing
developing countries
business enterprises
technological innovations

Cite this

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title = "Exploring marketing and e-readiness through Digital Country Studies",

abstract = "E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The {"}Digital Country Study{"} teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.",

keywords = "electronic commerce, export marketing, developing countries, business enterprises, technological innovations",

author = "Pattinson, \{Hugh M.\} and Low, \{David R.\}",

year = "2006",

language = "English",

isbn = "1741071593",

booktitle = "ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance",

publisher = "Queensland University of Technology",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

TY - GEN

T1 - Exploring marketing and e-readiness through Digital Country Studies

AU - Pattinson, Hugh M.

AU - Low, David R.

PY - 2006

Y1 - 2006

N2 - E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The "Digital Country Study" teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.

AB - E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology (ICT). The "Digital Country Study" teaching methodology was developed for students to assess e-readiness for a specific country and implications for international marketing strategy and implementation. Qualitative research on a pool of Digital Country Studies completed in 2004-2006 highlights a range of concepts associated with e-readiness useful for redefining international and global marketing strategies and point toward future research segmented by developed and emerging countries and e-readiness concepts.

KW - electronic commerce

KW - export marketing

KW - developing countries

KW - business enterprises

KW - technological innovations

UR - http://handle.uws.edu.au:8081/1959.7/45011

M3 - Conference Paper

SN - 1741071593

BT - ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance

PB - Queensland University of Technology

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Exploring marketing and e-readiness through Digital Country Studies

Abstract

Conference

UN SDGs

Keywords

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Cite this