TY - JOUR
T1 - Exploring the sources of self-efficacy in consumer behavior
AU - Garlin, Francine
AU - McGuiggan, Robyn
PY - 2002
Y1 - 2002
N2 - This article presents the findings of an exploratory investigation into the sources of self-efficacy in consumer behaviour, an area virtually ignored in previous research. Ten depth interviews were conducted with a relatively heterogenous sample of informants to explore the nature of, and the extent to which consumers draw on the sources of self-efficacy information proposed by Bandura (1977): performance attainments, vicarious experience, verbal persuasion, and physiological and affective states.
AB - This article presents the findings of an exploratory investigation into the sources of self-efficacy in consumer behaviour, an area virtually ignored in previous research. Ten depth interviews were conducted with a relatively heterogenous sample of informants to explore the nature of, and the extent to which consumers draw on the sources of self-efficacy information proposed by Bandura (1977): performance attainments, vicarious experience, verbal persuasion, and physiological and affective states.
UR - http://handle.uws.edu.au:8081/1959.7/533503
UR - http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=11766
M3 - Article
SN - 0098-9258
VL - 5
SP - 80
EP - 86
JO - Advances in Consumer Research
JF - Advances in Consumer Research
ER -